WHAT IS USABILITY?
In everyday slang the term usability is confused or used as a synonym for user experience-UX. This confusion is understandable, because one goes directly linked to the other. In concept, usability refers to the easy-to-understand or intuitive interface for the user. On the other hand, UX refers to the user experience at the time of interacting with the application.
HOW TO OPTIMIZE THE UX THROUGH THE USABILITY OF OUR PLATFORMS?
We must make our platform simple, friendly and intuitive. To achieve this we need to take into consideration a number of factors, which managed in good shape can favorably boost the UX of our application in the hands of the end user.
1. THE USER
Knowing our target user or segment is primordial when starting any project. This will give us the necessary tools to tackle ideas, implement and design our applications in an assertive way. This way you can save a significant time in design and interface testing and UX. For this it is important to consider the hierarchy that have the different functional aspects for the end user, as they are:
It is most important that the platform meets the essential requirements according to its main objectives. All platforms, products, and services must meet basic requirements to solve one or more problems.
A system should not only work, but must do it well and reliably for the user. This factor is extremely important if it is a site where personal data or sensitive information is handled.
As well as a platform works, if the users do not understand it will not use it. The more simple or convenient it is the better.
A satisfactory experience can be loyal to the users, staying in their memory and gaining their preference. This is achieved through a friendly language, a pleasant design and creating simple and entertaining streams of interaction.
2. ACCESSIBLE, FLEXIBLE AND EFFICIENT
This means that you must have few barriers to use, you should be able to visualize on various platforms, browsers and occasions. The information must be easily and exposed in an orderly manner for easy access.
It must be a platform with which the target audience can easily interact,, allowing you to enjoy the content and benefits of the application without having to take courses or spend time understanding how it works. By offering practicality, it increases efficiency and convenience for the user.
The use of color scheme, content hierarchies and styles must be consistent. In this way the visual comprehension of the platform is favoured and there is no contrast in the messages or codes emitted to the users. In conclusion, the work of usability should be focused and thought in our user. Our mission is to make your navigation by our application, a positive, convenient and fluid experience. By knowing it in more detail, your browsing habits and priorities depending on the functions offered by our system, the final fruit of our work will have many chances of success in the competing digital market.
When starting the development of a website or a mobile application, it is not enough to focus on the aesthetic aspect of the application, it is also important to consider the interaction of the users or UX with the same, here lies the importance of the usability of the applications. The idea is to ensure that the designed interface can be used smoothly and intuitively, resulting in a positive user experience.